Slice 2
AboutExpertiseWorks
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Leader. Builder. Designer. Storyteller

turning ideas into

experiences 111
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Result
Bodhtree
Bodhtree Solutions is a tier two consulting company focussed on delivering outsourced applications and analytics solutions for large enterprise brands.
Tourtech
TOURtech is the market leader in providing temporary event WiFi, festival WiFi, VoIP, Internet Connection Management, and Mobile Office Solutions.
One Commerce
One Commerce is a unified commerce management platform that empowers brands to sell anywhere and ship everywhere — all from one streamlined ecosystem.
ECM
PrintStator is a next-generation motor design platform that enables engineers to search, customize, and create electric motors using advanced PCB stator technology — all within a secure cloud-based environment.
VeepStack
VeepStack Collective is a digital marketing agency that designs applications, content, and websites, and produces digital media and motion design of all kinds. .
Behind The Song – “The Weight, Part One”
Behind the Song - The Weight – Part One captures a deeper look at how Playing for Change re-imagined this classic song with legend Robbie Roberts
Step Into Liquid – Lion’s Gate Release
Step Into Liquid is a beautiful genre-breaking documentary that found a theatrical audience worldwide, won many awards and paved the way for entry to filmmaking
Fiberify
Fiberify is a platform that empowers telecom operators and their suppliers to manage the cost and complexity of building, operating, and maintaining network infrastructure.
Highwater - Image Entertainment Release
Highwater is a cinematic surf documentary capturing the intensity and beauty of the Vans Triple Crown of Surfing on the North Shore of Oahu.
SL2Z - Anti-phishing Google Extension
SL2Z is a browser-enabled cloud service that enhances the email security and web privacy of its users by contextually training and warning email users direct...
Dust to Glory - IFC Films Release
A follow up project right on the heels of Step Into Liquid, Dust to Glory was an adventure unlike anything I’ve ever been a part of. As executive producer, I hel...
ROYAL CARIBBEAN - DevOps Apps
Working with the Royal Caribbean team on a software platform called, Excalibur, we designed and developed a custom integration between ServiceNow and Slack, implemented as a str...
Behind The Song – The Weight, Part two
The Weight Behind the Scenes part two was needed to properly tell the full story of this amazing body of work with such an epic lineup of performances
Members Portal – User Research
To improve membership value and retention, we led a comprehensive user research initiative for Playing For Change. Over 1,200 members participated, providing
Peace Through Music
Peace Through Music is one of a kind collaboration with Playing for Change, The United Nations, and Facebook (among others) celebration the 75th Anniversary and the UN's global initiative for Social Justice
Lionsgate logo 1
RCCL newlogo
WD40 logo new
HRB logo
Geodis new logo
Sony logo 11
The image displays the logo for IFC Films
McAfee logo 1
Lionsgate logo 1
RCCL newlogo
WD40 logo new
HRB logo
Geodis new logo
Sony logo 11
The image displays the logo for IFC Films
McAfee logo 1
This image depicts a scene from the iconic 1989 film Field of Dreams
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Expertise

services icon logo
Lean/Agile Team Building
Building modern agile teams, systems, and culture that support fast-moving, adaptive product lifecycles.
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Product Strategy
Defining vision, goals, and roadmap to align product direction with business impact.
The image shows the icon for a "Legendary Voyage of Luck"
Product Design
Designing user-first interfaces and intuitive experiences across platforms.
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Product Development
Translating ideas into scalable, performant digital products with real-world usability.
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Brand Strategy
Shaping how your brand communicates, positions, and connects with its audience.
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Brand Development
Building the visual and verbal identity that makes your brand recognizable and consistent.
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Content Strategy
Planning what to say, how to say it, and where to say it — to drive clarity and impact.
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Content Development
Bringing stories to life through writing, video, imagery, and multimedia creation.
about 11
Rich Wilson 12
Rich Wilson
Chief Product Officer / VP Product Design

Products that elevate

Design that inspires

Stories that connect

I’m a Chief Product Officer/VP Product Design, certified UX/UI designer (UXC), and filmmaker with a passion for creating human-centered experiences that inspire, connect, and delight.
Download CV
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Because of Rich’s massive creative skills, experience, and work ethic we have grown, scaled, and become more recognized than ever.
Gina Manis-Anderson
VP, Solutions & Growth - Geodis
You will always be a great part of our story and no one has ever told it better than YOU!!
Mark Johnson
Co-Founder - Playing for Change
Rich's commitment to delivering high-quality, user-centric products has been a key driver of our success.
Eric Kasper
CEO - 1 Commerce
Rich quietly built a strong brand that gave us instant credibility in the marketplace and helped with our product design in a way that made it not only more user-friendly, but also a delight to use.
Mahesh Sriyapu Reddy
Founder/CEO - Fiberify, Inc.
Rich’s guidance about clearly understanding my audience, identifying transition opportunities, and founding a startup have been invaluable.
Nicole Forsgren
Partner / Research & Strategy - Microsoft
Rich is one of the most creative people I have ever worked with in my long career.
Bill Jennings
GM - Jefferson Pilot Communications
Rich Wilson image 1111
Rich Wilson
Chief Product Officer / VP Product Design
Product Strategy, Design, and Development
Brand Design & Development
Motion Design & Production
Product Strategy, Design, and Development
Product Strategy, Design, and Development
Brand Design & Development
Motion Design & Production
Product Strategy, Design, and Development
Product Strategy, Design, and Development
Brand Design & Development
Motion Design & Production
Product Strategy, Design, and Development

Sample Works

All
Product Design
Product Strategy
Branding
Feature Films
Branded Short Films
Branding Strategy
"ONECommerce" platform
Product Design
Product Strategy
Branding
One Commerce is a unified commerce management platform that empowers brands to sell anywhere and ship everywhere — all from one streamlined ecosystem.
BrandingProduct
Fiberify logo
Product Design
Branding
Fiberify is a platform that empowers telecom operators and their suppliers to manage the cost and complexity of building, operating, and maintaining network infrastructure.
BrandingProduct
The image displays the logo of Bodhtree Consulting
Branding Strategy
Branding
Bodhtree Solutions is a tier two consulting company focussed on delivering outsourced applications and analytics solutions for large enterprise brands.
Branding
Robbie Robertson during the creation of the Playing For Change "Song Around The World"
Branded Short Films
Behind The Song – “The Weight, Part One”
Behind the Song - The Weight – Part One captures a deeper look at how Playing for Change re-imagined this classic song with legend Robbie Roberts
Branded Short Film
The image is an advertisement for a "Peace Through Music Global Event for Social Justice
Product Design
Branded Short Films
Peace Through Music
Peace Through Music is one of a kind collaboration with Playing for Change, The United Nations, and Facebook (among others) celebration the 75th Anniversary and the UN's global initiative for Social Justice
ProductBranded Short Films
image displays the interface of Slack, a popular communication and collaboration platform.
Product Design
Product Strategy
ROYAL CARIBBEAN
Working with the Royal Caribbean team on a software platform called, Excalibur, we designed and developed a custom integration between ServiceNow and Slack...
Product
women in sea posing
Feature Films
Step Into Liquid – Lion’s Gate Release
Step Into Liquid is a beautiful genre-breaking documentary that found a theatrical audience worldwide, won many awards and paved the way for entry to filmmaking
Feature Film
The image displays a coastal scene
Feature Films
Dust to Glory
A follow up project right on the heels of Step Into Liquid, Dust to Glory was an adventure unlike anything I’ve ever been a part of. As executive producer, I helped finance...
Feature Film
The image captures a surfer riding a wave, a moment in the sport of surfing.
Feature Films
Highwater - Image Entertainment Release
Highwater is a cinematic surf documentary capturing the intensity and beauty of the Vans Triple Crown of Surfing on the North Shore of Oahu.
Feature Film
The image displays a series of proposed projects or features
Product Design
Product Strategy
SL2Z - Anti-phishing Google Extension
Highwater is a cinematic surf documentary produced for Image/MGM, capturing the intensity and beauty of the Vans Triple Crown of Surfing. With full production
Product
The image displays a user interface for ECM's PrintStator electric motor
Product Design
Product Strategy
PrintStator is a next-generation motor design platform that enables engineers to search, customize, and create electric motors using advanced PCB stator technology — all within a secure cloud-based environment.
Product
image displays two pie charts representing survey results
Product Strategy
Members Portal – User Research
To improve membership value and retention, I led a comprehensive user research and UX redsign initiative for Playing For Change that all began with measurable insights
Product
the logo "TOURtech CONNECTED."
Branding
TOURtech is the market leader in providing temporary event WiFi, festival WiFi, VoIP, Internet Connection Management, and Mobile Office Solutions.
Branding
image appears to show Patti Smith
Branded Short Films
Behind The Song – The Weight, Part two
The Weight Behind the Scenes part two was needed to properly tell the full story of this amazing body of work with such an epic lineup of performances
Branded Short Film
logo and name "VEEPSTACK™ Collective".
Branding Strategy
Branding
VeepStack Collective is a digital marketing agency that designs applications, content, and websites, and produces digital media and motion design of all kinds..
Branding
dark area from a lighter, bluish-purple area
Let’s build something bold together.
Have a project in mind or need a powerful digital presence? I’d love to help.
Sony logo 11
The image displays the logo for IFC Films
McAfee logo 1
Lionsgate logo 1
GEODIS logo image
H&R Block logo 1
WD40 logo
RCCL logo
Sony logo
logo for IFC Films
McAfee logo
Lionsgate logo
GEODIS logo
H&R Block logo
WD40 logo
RCCL logo
Product Design
Product Strategy
Branding
image shows the logo for StackCare
VeepStack
VeepStack Collective is a digital marketing agency that designs applications, content, and websites, and produces digital media and motion design of all kinds. .
VPStackIcon Final CMYK white 1
VPStackIcon
Rationale: The company was originally concieved as a CXO an on-demand service for SMB and mid-market, so the iconography convey experience across layrs of diverse industries.
Custome Font
A heavy futureistic custom font was created to give the mark an upward movement for the word Stack
Monteserrat
Medium weight font that again is uncomplicated and clean yet elegant and modern
veepstack logo 2
veepstack logo 1
veepstack logo
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From search to design approval, every step supports performance, precision, and scale.

Feature Films

Highwater

Highwater is a cinematic surf documentary produced for Image/MGM, capturing the intensity and beauty of the Vans Triple Crown of Surfing. With full production ownership — from direction to distribution — the film brought powerful storytelling and raw athleticism to screens across the world.
This image captures a surfer riding a large wave
Play Video

The impact was as powerful as the waves themselves.

From the energy of the ocean to the emotion behind each frame, Highwater captured a story that resonated on screens around the world — delivering more than a film, but a feeling.
Product Design
Product Strategy
Branding
As a pre-revenue startup, ONECommerce set out to become a unified commerce management platform that empowers brands to sell anywhere and ship everywhere — all from one streamlined ecosystem. The brand identity and message needed to be inspiring while also trustworthy.
OneCommerce WEB 150 Logo
The image displays the logo for "ONECommerce," a platform focused on e-commerce solutions
Rationale: The 1 Commerce value proposition was to do all things commerce from a single app, including logistics (fulfillment, shipping, returns). The inspiration for the mark came with a double meaning - from one perspective, it looks like a hub and spoke, from another perspective it looks like a box. Both interpretations integrate the number value of 1 in a notification pattern which is intended to infer any number of counts in the e-commerce supply chain )orders, shipments, items in cart, etc.)
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Market Research

Strong design starts with context — not color palettes.

Before making visual decisions, we focused on understanding the ecosystem: the users, the competitors, and the market dynamics. This context shaped every branding choice — from tone of voice to visual identity — ensuring the result wasn’t just attractive, but strategically grounded.
image displays a comprehensive overview of a design project
We analyzed leading e-commerce platforms to identify opportunities in visual identity and messaging. The visual expression across the set presented some must-haves and some greenfield opportunity, while most competitor messaging emphasized point solutions and premium pricing. This enabled us to find a defensible wedge for building a brand that feels powerful — yet delivering a lot of value.

Target Audience

We identified and analyzed the core users of One Commerce to ensure the brand speaks directly to their needs, pain points, and aspirations. Understanding who we're designing for allowed us to craft a brand experience that feels both relevant and empowering.
Target Audience
"ONECommerce," a platform designed for unified e-commerce operations image
The image displays a dart hitting the bullseye of a target
Primary Segments:
  • Medium and Large-sized brand owners seeking operational control of their entire e-commerce supply chain.
  • Operations and fulfillment managers needing visibility, control, and centralization.
  • Brand owners, Entrepreneurs and founders who want to grow revenue with automation minus all the complexity.
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Core Needs:
  • An intuitive, all-in-one platform
  • Transparent control over products, logistics, inventory, and orders
  • Simple onboarding and scalability — no developer required
  • Comprehensive transactional data access, visibility, and inisghts
BRAND EXPRESSION

Visual Language: Type & Color

We identified and analyzed the core users of One Commerce to ensure the brand speaks directly to their needs, pain points, and aspirations. Understanding who we're designing for allowed us to craft a brand experience that feels both relevant and empowering.
Type & Color
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Typography Strategy
We combined Indivisible BLK for its bold, trustworthy presence in headlines and logotypes, with Aktiv Grotesk for its modern clarity in body text and UI labels. Together, they create a typographic system that balances impact with readability — ideal for a product that aims to be both powerful and intuitive.
Indivisible (Blk)
A heavy classic font was used to give the mark a confident, trustworthy, and bold weight and feel.
aktiv grotesk
Medium weight font that again is uncomplicated and clean yet elegant and modern
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Color System
The color palette was designed to feel energetic and future-forward, while maintaining clarity and contrast across all digital surfaces. Magenta adds a sense of boldness and identity, Midnight brings depth and focus, and Charcoal grounds the visuals with a clean, neutral base. Together, they create a system that’s both striking and functional — perfect for a product-first tech brand.
"ONE Commerce," a company focused on omnichannel fulfillment solutionsimage showcases branding elements and design specifications for "ONE Commerce"
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Website Overview
The ONECommerce website serves as the first real-world application of the new brand system — combining bold design with a clear product narrative. It introduces the platform’s value, builds trust through consistent messaging, and drives users to get started with intuitive navigation and a sharp visual hierarchy.
the Outcome (1)

From Strategy to Impact

The One Commerce brand was crafted to be more than just visually striking — it was built to embody clarity, control, and confidence at every touchpoint. By grounding every design decision in research and strategy, we created a system that speaks the user’s language, scales with the product, and inspires trust from day one.
Product Design
Product Strategy
Branding
As a growing telecom platform, Fiberify needed a brand identity that felt both modern and credible — something that could clearly communicate its promise of verified connectivity and real-time infrastructure monitoring. The design had to reflect innovation, while maintaining simplicity and trust.
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COMPETITIVE RESEARCH

Smart branding begins with insight — not just aesthetics.

Before diving into visuals, we conducted a competitive audit to understand the telecom tech space — from visual language and messaging to UI patterns and user expectations. This research grounded every design decision in relevance and differentiation.
image displays the word "FIBER
The name “Fiberify” was formed by merging two core ideas — “fiber,” referring to telecom fiber optic  infrastructure, and “verify,” representing health, accuracy, reliability, and trust. This combination reflects the product’s core mission: to provide intelligent, verified insights into fiber network operations.

The wordmark was designed to emphasize this dual meaning — engineered precision with a sense of confidence — wrapped in a name that’s bold, modern, and distinctly own-able.
Logo Development
To create a brand that truly resonates with the telecom industry, we began by defining what Fiberify stands for: speed, clarity, and trust. The name itself — a fusion of “fiber” and “verify” — guided the entire visual identity.

The checkmark in the logo communicates verification, accuracy, and service reliability, while its angular structure evokes fiber networks and infrastructure. We explored multiple visual directions, ultimately landing on a mark that feels both engineered and approachable — reflecting Fiberify’s role as a modern, intelligent platform for telecom service providers.
image displays various logos and branding elements for "Fiberify
Slice 1
Visual Identity

Visual Language: Type & Color

The visual identity for Fiberify was crafted to reflect the platform’s intelligent, tech-forward positioning. We selected a bold custom typeface that projects precision and modernity, paired with a vibrant palette anchored in orange and green — representing energy, innovation, and trust.

The combination of sharp lines and clean geometry communicates both clarity and authority, while the bright, optimistic tones signal reliability and ease of use — helping the brand stand out in the telecom space.
Visual Identity
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Typography Strategy
We selected a futuristic custom typeface to convey Fiberify’s focus on innovation and technology, particularly for logotypes and hero messaging. For supporting text, we used Helvetica Neue — a clean, modern sans-serif that ensures legibility across interfaces. This pairing delivers a balanced system that feels both advanced and accessible — supporting the brand’s promise of smart, scalable service.
Custome Font
A futuristic custom font was designed to create with modern computer technology brand image
Helvetica Neue
Medium weight font that again is uncomplicated and clean yet elegant and modern
paint logo emoji
Color System
The Fiberify palette uses vibrant orange to convey urgency, energy, and innovation — core traits of a responsive telecom brand. A bold green checkmark reinforces the idea of reliability and verified performance, while neutral grays support a clean, modern aesthetic. This combination ensures high contrast, strong readability, and a confident, high-tech feel across all brand touchpoints.
image presents a branding guide for "Fiberify,"visual identity presentation for a company named "Fiberify".
image displays a blue silhouette of a human head
Messaging
To ensure a consistent and confident brand voice, we crafted messaging that communicates Fiberify’s promise:
“Verified Fiber Field Intelligence.”
The tone is direct, technical, and trustworthy — designed to resonate with telecom professionals who value performance, reliability, and speed. Key phrases are reused across touchpoints to reinforce brand positioning and support quick recognition.
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Product Marketing Collateral
To bring the Fiberify brand to life across marketing touchpoints, we developed a cohesive set of product marketing assets. Each item reflects the brand’s sharp, modern visual identity while reinforcing key messaging pillars.
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Sales Enablement Materials
Polished pitch decks, datasheets, and overview pages for clear, effective enterprise communication.
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Platform Feature Guides
Visual collateral explaining platform modules and functionality for use across web, email, and presentations.
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Website
Design and development of fully responsive website with tracking, data collection, and social integrations
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Product One-Pagers
Focused summaries of Fiberify modules — from Field Agent Management to System Integrations — designed for easy sharing and fast comprehension.
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Awarded Trademark
Following the successful development and launch of the brand, Fiberify™ was officially recognized and awarded a registered trademark.

This milestone not only validated the uniqueness and strength of the brand identity, but also protected the logo, name, and messaging across all markets. Securing the trademark solidified Fiberify’s place as a credible and differentiated player in the telecom infrastructure space — and ensured long-term consistency across global touchpoints.
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the Outcome (1)

From Strategy to Impact

The Fiberify brand was crafted to deliver more than just visual appeal — it was built to convey precision, performance, and trust across every interaction.Rooted in deep research and strategic alignment, the identity system was designed to resonate with telecom professionals and scale confidently with the product. From day one, the brand speaks clearly, inspires confidence, and reinforces Fiberify’s position as a forward-thinking industry leader.
Feature Films
Branded Short Films

Members Portal – User Research

To improve membership value and retention, I led a comprehensive user research initiative for Playing For Change. Over 1,200 members participated, providing key insights that shaped product improvements, clarified platform priorities, and highlighted motivations for joining. The resulting data informed strategic decisions across content, commerce, and community features.
Does your membership meet your expectations?
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Have you ever bought anything from our Shop?
pie chart titled "Multiple Times"
What motivated you to become a member?
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1,200 +
Respondants
Multiple Choice + Open Type
2 Questionaires
24 Questions
1 Week to Insights
Key Insights image

Key Insights

Philanthropic aspect of the brand is a key driver of paid membership
Lack of merchandise awareness impacted e-commerce volume
Platform discoverability (FB, YT, Google Ads, Web) impacted conversion
Modern features were a limiting factor in NPS scores