Product Design
Product Strategy
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SL2Z - Anti-phishing Google Extension
SL2Z is a browser-enabled cloud service that enhances the email security and web privacy of its users by contextually training and warning email users directly in their email client. SL2Z also enhances the email security of its users by providing an audit of their current settings with the option to automatically optimize basic Gmail settings and guiding them through the adjustment of settings that require user intervention.
Project Overview
SL2Z is a browser-based cloud platform that helps users enhance their email security and privacy by delivering contextual training and alerts directly within their Gmail interface. The project involved designing a lightweight, scalable prototype for demos and investor showcases, while simplifying cybersecurity awareness for end users. Despite tight timelines and limited resources, the team delivered a functional MVP ready for user testing and demo presentations.
The Challenge
Creating a demo-ready product for security awareness training in a high-trust, high-risk environment posed several UX and technical challenges.
Key issues identified:
Users had low awareness of risky email behavior
Gmail settings were often misconfigured or outdated
Training tools were not integrated into the user’s workflow
Timeline and resources were extremely limited
Lack of integration with external platforms (NMS, CRM, ERP)
The Goals
Define and deliver a minimally viable product that could help onboard and service new customers as quickly as possible
Key resolutions:
Created contextual security tips based on user behavior
Designed a guided Gmail settings audit for better privacy
Built an interactive product demo for investor presentations
Developed a clean UI accessible for users with varying technical skills
Created a scalable framework with room for cross-platform expansion
+3x
Faster alignment between Product, Design & Engineering
+100%
stakeholder visibility into upcoming work
+400%
ROI on total cost of ownership (cost to design & develop) in Y1
UX That Drives Alignment
What made this project impactful wasn’t just its layout — it was how it helped teams think, plan, and collaborate around what truly matters.
Clarity through structure
Coordinating international shoots across multiple countries, cultures, and time zones — often with shifting conditions and limited prep
Context built-in
Each card includes responsible teams and user impact insights, helping prioritize by effort vs. value.
One source of truth
Created a single, aligned space where all teams — from Design to Dev — could visualize what’s being worked on and what’s next.
Built for iteration
The layout was made modular and reusable — so future roadmaps can be updated or expanded with minimal friction.
Stakeholder Interviews Insights
Before putting user stories into development, we had a lot of conversations to clarify and confirm the acceptance criteria. Example mapping technique is a great way
to do that. Example Mapping helps us zoom in and focus on the smallest pieces of user behavior. By mapping it out we tease apart the rules, find the core of the behavior we want, and defer the rest until later.
Design Strategy
Product Owner Vision
SL2Z is a cloud service that uses a Chrome browser extension and client-side code injection to surface potential threats within a users email and train them to recognize and report malicious content. In this prototype, the malicious content will be simulated.
SL2Z also enhances the email security of its users by providing an audit of their current settings with the option to automatically optimize basic Gmail settings and guiding them through the adjustment of settings that require user intervention.
SL2Z also enhances the email security of its users by providing an audit of their current settings with the option to automatically optimize basic Gmail settings and guiding them through the adjustment of settings that require user intervention.
Target Audience
Age range: 18-70
Gender: Skews slightly male - 56% male, 44% female
Profile(s): Enterprise Cyber Secruity decision-makers, Employees
Cybersecurity literacy level: from “newbie” to expert
Product Tasks
Learning users of cybersecurity literacy.
Preventing cyber leaks and hacks for corporations.
Providing a simplified way of managing Gmail privacy settings.
User Flows
User flows show the path a user goes through when using the product from the start point to the final interaction. This approachhelps to shape the strategy and create an intuitive information architecture.
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Hi-fi Wireframing
As soon as the Mid-fi wireframes were approved, we started to create High fidelity wireframes. It’s during this phase that our style guide comes into play.
The onboarding tour reveals the most valuable features of the product and how to use them.
Each training step is accompanied by an animation showcasing a distinct feature.
We strived to make email privacy settings management as simple as possible. You can either learn about each individual setting and fix them separately or click on one single button.
When viewing a Training email, users will see parts of the message highlighted.
Language in the message body may indicate a potential threat. Or perhaps you should steer clear of that attachment or link.
SL2Z then directs the user to report a phishing email to Google.
Language in the message body may indicate a potential threat. Or perhaps you should steer clear of that attachment or link.
SL2Z then directs the user to report a phishing email to Google.
The “Simulation templates” tab allows administrators to to manage simulation emails.
The "User Management" tab lets admins invite other admins and manage user access to the application.
A dashboard design was also created for admin users.
Usability Testing
We conducted a usability testing to identify issues in the design and learn about the target user’s behavior and preferences.
10
Working days searching bugs
28
Bugs were found and fixed
5
Critical bugs were fixed
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Clients feedback
“This whole experience has been a great journey for me, a lot of learning and excitement! I am positive that we will continue building this product together.”
Atefeh Namvaryshad
Founder, Product Owner
