Feature Films
Branded Short Films
Behind The Song – “The Weight, Part I”
In this first of its kind episode of Behind The Song, we sit down with songwriter and former member of The Band, Robbie Robertson, and PFC producer Mark Johnson, to talk about "The Weight." Get an inside look at how this Song Around The World came to be...
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A legendary classic gets re-imagined with rock-n-roll icon Robbie Robertson (The Band) and street performers from all around the world.
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About the Project
“The Weight” is the first in a series of Behind The Song episodes created for Playing For Change — a media project connecting the world through music. This episode blends performance, travel, and story into one cohesive musical documentary.
About the Project
“The Weight” was the first in a series of Behind The Song episodes I wrote, directed, and produced for Playing For Change — a media project connecting the world through music. This episode blends interviews, performances, and story into one heart-felt musical documentary.
Over 2 billion collective PFC video views
Available on Amazon
Featured across social media, music platforms, and documentaries
The story was an important step in sharing
the Playing for Change message
Bringing The Weight – Part I to life was an amazing experience, reviewing a lot of material and getting to know the Founder and talent closely enough to do the story justice.
The Challenge
Coordinating shoots across multiple countries with limited crew
Capturing authentic performances in real-time with no retakes
Balancing documentary integrity with visual storytelling
Adapting quickly to changing light, sound, and weather conditions
Delivering emotional impact within a compressed runtime
The Goals
Tell a cohesive global story through one song
Make each artist feel connected despite physical distance
Keep the filming process invisible to let the music shine
Maintain authenticity while ensuring cinematic quality
Deliver a piece that resonates with both casual viewers and music lovers
+2B
Total views across the Playing For Change network, featuring this film
+48%
Average viewer retention compared to previous episodes
+120
Countries reached through organic shares and press coverage
Clients feedback
You will always be a great part of our story and no one has ever told it better than YOU!!
Mark Johnson
Founder - Playing FOR Change
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Screenshots & Moments
Bringing The Weight – Part One to life required navigating global logistics, on-the-ground storytelling, and fast-paced production environments.
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Marcus King
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Ringo Starr
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Oud player, Bahrain
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This project demanded not just creative leadership — but the agility to adapt in real time, across languages, logistics, and locations, while protecting the soul of the story.
From search to design approval, every step supports performance, precision, and scale.
