Product Design
Product Strategy
Product Development
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Peace Through Music – eCommerce / Promo WebApp
A digital platform designed to power a global event — celebrating the UN’s 75th Anniversary with a livestream seen around the world and a high-scale e-commerce system built with a JAMstack and Netlify architecture.
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Project Overview
Peace Through Music was a global livestream created to celebrate the UN’s 75th Anniversary — combining a digital concert, awareness campaign, and donation platform into one seamless experience. The challenge was to design and deliver a platform that could support tens of millions of viewers, scale reliably under pressure, and support e-commerce donations — all while telling the story behind the global Playing for Change movement.
The Challenge
Designing a high-traffic digital experience that was both emotionally impactful and technically robust. The event needed to support simultaneous livestreaming, storytelling, and a donations storefront.
Key issues identified:
No existing platform supported both immersive storytelling and seamless donation flows
Project had to be delivered on a short timeline to meet the global livestream date
Required multi-language flexibility and compatibility with global streaming platforms
Web application performance needed to support up to 10m users / month.
Needed to run on cost-efficient infrastructure without sacrificing performance
The Goals
Deliver a high-performance platform that supports storytelling, scale, and social impact — combining video, design, and e-commerce into one cohesive experience.
Key resolutions:
Built the site using JAMstack on Netlify to handle 10M+ monthly users
Designed a modular layout to support editorial content, media, and donations
Created a global-access architecture with CDN optimization
Produced custom graphics and visuals to support the event branding
Delivered a flexible CMS backend for the PFC team to update content post-launch
+3×
Faster collaboration and decision-making across Product, Design & Engineering
~100k
Built to support more than 100k simultaneous users
+5 Weeks
We application was operational within 5 weeks of scoping the project
The UX brought clarity, speed, and momentum.
This project empowered global teams to move faster, stay in sync, and focus on what matters: impact.
Clear structure in the chaos
With shoots happening across continents and time zones, the design helped teams cut through complexity and stay focused on what needed to happen next.
Meaningful context everywhere
Every part of the experience was tied to user needs and team goals, so decisions weren’t just fast — they were informed.
One place, one plan
Everyone — from designers to engineers — worked from the same source of truth. No guessing. Just clear, shared visibility into tasks, timelines, and ownership.
Ready for what’s next
The system was built to flex. As the campaign evolved, content and features could be updated without breaking flow or starting from scratch.
Platform Overview
To support a global livestreamed event with donations, storytelling, and real-time audience interaction, we built a high-performance microsite that brought everything into one seamless experience — fast, scalable, and aligned with the mission of social justice.
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Live Event Hub
A central space for streaming, artist lineups, and real-time participation — built to handle millions of concurrent users without skipping a beat.
Donations & Pledges
Custom-built flows that made it simple for visitors to donate, take action, and support causes they care about — directly from the event.
Modular Content System
Flexible content blocks gave the editorial team control to update performers, messaging, and schedules on the fly.
Global Delivery at Scale
CDN-optimized, multi-language-ready, and tested across devices — designed for a truly global audience.
Clients feedback
“This whole experience has been a great journey for me, a lot of learning and excitement! I am positive that we will continue building this product together.”
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Atefeh Namvaryshad
Founder, Product Owner
We built more than a platform — we helped shape a moment.
The Peace Through Music microsite brought together millions of people, dozens of artists, and a global call for justice into one seamless, real-time experience. From streaming to storytelling to donations, everything worked in harmony — just like the music.
