Feature Films
Branded Short Films
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Peach Through Music – United Nations Global Event
The Story of Playing for Change - a mini-documentary
I wrote, produced, and directed an 8 minute mini-documentary recounting the Playing For Change evolution that was part of this amazing project. The project started out as a celebration of the United Nations 75th anniversary - but it quickly sprawled into a global event partnering with Facebook, Gibson, Audio-Technica, Owens Corning, and many other brands to create original programming that was delivered to 10s of millions of viewers in more than 80 countries via livestream on Facebook.
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Re-imagine a ‘united’ world connected by music. Join Playing For Change and the United Nations Population Fund (UNFPA) for Peace Through Music: A Global Event for Social Justice.
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About the Project
“The Weight” is the first in a series of Behind The Song episodes created for Playing For Change — a media project connecting the world through music. This episode blends performance, travel, and story into one cohesive musical documentary.
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About the Project
In honor of the United Nations’ 75th anniversary and Human Rights Day, this global virtual event aims to showcase the interconnectedness of humanity and activate the world to stand up for and champion the full protection and promotion of human rights for all, especially those in the most vulnerable communities.
~ 1m Youtube Views
Live-streamed to over 100m Facebook pages
Celebrated by global audiences and featured in social campaigns, streaming platforms, and worldwide press
An eternal theme of hope, love, and unity
Few projects have ever been so ambitious. The Peace Through Music Global Event delivered beyond measure and the message keeps on giving to millions - worldwide
The Challenge
Telling a broad, complex story in a brief short film
Aligning creative vision across new directors, crews, and locations
Giving proper emphasis on key story lines without diluting the overall message
Managing massive amounts of mixed media from hundreds of other videos
Building on an already powerful story without repeating it
The Goals
Deepen the emotional arc of the program with new cultural perspectives
Showcase the emotive power behind the Playing for Change movement
Maintain authentic voice of the founders and the brand
Keep transitions seamless to feel like a single continuous experience
Keep the timing under 4 minutes (we happily failed)
+70M
Total views from countries all over the world watching the livestream event
+200
More than 200 legendary and emergent musicians performed for the event
+80
Countries United Nations Facebook pages posting, sharing livestream event
Clients feedback
What an amazing work of love, peace and pure joy of music from all corners of the world. There are no words to express how much Playing For Change has impacted my life and love of music.
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Annonymous
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Screenshots & Moments
Holding a live audience for more than 2 hours requires talent, amazing stories, and a lot of teamwork. Playing for Change delivered and we were happy to be a small part of it.
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Brandi Carlile
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Carlos Santana
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Peter Gabriel
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This project deserved more than a creative touch — it required clear vision, tight production timelines, and a deep respect for the global story being told.
From last-minute release dates/time to location changes one of the challenges was to balance the client’s natural authenticity with cinematic experience.
