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The brand wasn’t just redesigned — it was invented.
Bodhtree was formed by acquisition - two successful small companies became one. With that, the need for a new, modern brand required strategic thinking and design to compete with major consultancies in the Bay area.
The Challenge
No visual identity and no starting point
Highly competitive space with many well-established encumbents
Business model shift from mostly staffing to managed services made messaging and trust a challenge
No brand assets or collateral existed
Even the concept of a “brand” was lost in terms of appreciation for the potential value
The Goals
Develop a cohesive brand system that can scale across services
Merge technology + human symbolism in the logo system
Design logo, icon, type and color to feel more modern, trustworthy, and legible
Design a website with UX clarity, clean navigation, and intuitive hierarchy
Communicate creative innovation while staying grounded in professionalism
+185%
Great revenue by nearly 200% over the course of two years
+30%
Converted nearly 1/3 of all staffing engagements to managed projects
+4
Added 4 key enterprise accounts that injected significant revenue contribution
Custom Illustrations
Creative Execution
What made this project unique wasn’t just the new look — it was the strategic direction behind it.
The goal was to distill complexity into clarity and build a brand that feels as smart as the product it supports.
The goal was to distill complexity into clarity and build a brand that feels as smart as the product it supports.
Clarity through structure
Simplified the visual system and messaging to create clear hierarchy and user understanding.
One system, many surfaces
Created a unified identity that translates consistently across web, pitch decks, internal tools, and print.
Meaningful symbolism
The Bodhi tree mark represents growth, intelligence, and awakening — core to Bodhtree’s values.
Smart, human-centered tone
Combined modern typography and color to balance professionalism with approachability.
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Brand in Action
The refreshed identity was applied across digital touchpoints — from product interfaces to marketing materials — ensuring it looks crisp and modern on screens of all sizes. The tree concept scales elegantly, providing a distinct yet professional visual tone.
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Clients feedback
Rich was an inspiring leader. The brand he and team created for Bodhtree and the team he built was phenomenal in taking us to the next level.
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Chakri Paturi
Founder, Chairman of the Board - Bodhtree Solutions
The Outcome
The new branding elevated Bodhtree’s presence in the tech space, offering a visually unified identity that communicates growth, clarity, and modernity. It bridges legacy with innovation, setting the stage for the company’s next chapter.
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