Feature Films
Branded Short Films
Behind The Song – “The Weight, Part II”
Following the success of the first film, Part Two deepens the narrative with new voices, unseen footage, and an even more emotional connection to the story behind the music. This continuation amplifies the themes of unity and journey, with a cinematic lens that feels both intimate and universal.
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A legendary classic gets re-imagined with rock-n-roll icon Robbie Robertson (The Band) and street performers from all around the world.
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About the Project
“The Weight” is the first in a series of Behind The Song episodes created for Playing For Change — a media project connecting the world through music. This episode blends performance, travel, and story into one cohesive musical documentary.
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About the Project
The Weight, Part II” continues the global musical journey of Playing For Change, spotlighting new voices and locations while deepening the emotional impact of the original. This follow-up episode expands the narrative, capturing more cultures, stories, and collaborations — all performed to the same powerful song. It’s a celebration of human connection through music, brought to life in cinematic style.
Over 2 billion collective PFC video views
Available on Amazon
Celebrated by global audiences and featured in social campaigns, streaming platforms, and press
The story didn’t just continue — it evolved.
Expanding on the impact of Part One, this follow-up pushed creative and logistical boundaries even further, bringing new layers of emotion, complexity, and global collaboration into focus.
The Challenge
Reigniting global production momentum post-pandemic
Aligning creative vision across new directors, crews, and locations
Integrating new instruments and voices without breaking continuity
Managing unpredictable field conditions while preserving sound quality
Building on an already powerful story without repeating it
The Goals
Deepen the emotional arc of “The Weight” with new cultural perspectives
Showcase more diversity in performance and location
Preserve the organic spirit of Part One while leveling up the visuals
Keep transitions seamless to feel like a single continuous experience
Reinforce the message of unity through expanded collaboration
+2.3B
Total views across all platforms featuring “The Weight” series, with a major spike following Part Two’s release.
+62%
Increase in audience retention compared to Part One, driven by expanded storytelling and global reach.
+140
Countries where the film was featured via community shares, press, and influencer-led campaigns.
Clients feedback
You will always be a great part of our story and no one has ever told it better than YOU!!
Mark Johnson
Founder - Playing FOR Change
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Screenshots & Moments
Bringing The Weight – Part One to life required navigating global logistics, on-the-ground storytelling, and fast-paced production environments.
Mermans Mosengo, the Congo
Ross and Sarita, Jamaica
Lucas Nelson
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This project demanded not just creative leadership — but the agility to adapt in real time, across languages, logistics, and locations, while protecting the soul of the story.
From search to design approval, every step supports performance, precision, and scale.
