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About the Project
PrintStator is a next-generation motor design platform that enables engineers to search, customize, and create electric motors using advanced PCB stator technology — all within a secure cloud-based environment.
The goal was to deliver a user experience that simplifies a highly technical process, streamlines onboarding for engineering teams, and visually supports ECM’s mission to revolutionize electric motor design.
The goal was to deliver a user experience that simplifies a highly technical process, streamlines onboarding for engineering teams, and visually supports ECM’s mission to revolutionize electric motor design.
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The Challenge
Despite the innovation behind PCB stator technology, the platform’s previous interface did not reflect its sophistication or ease of use.
Key issues identified:
Confusing onboarding for new users and engineers
Lack of intuitive navigation and task structure
Overwhelming technical data without contextual guidance
Dated UI that didn’t align with ECM’s high-tech positioning
Low engagement on key workflows like motor search and creation
The Goals
Define and deliver a minimally viable product that could help onboard and service new customers as quickly as possible
Key resolutions:
Simplify the user journey across motor discovery and design flows
Support complex data interaction with modular, clean UI
Highlight ECM’s brand as innovative and engineering-centric
Improve accessibility and UX for technical and non-technical users
Enable future feature expansion through scalable design systems
+42%
increase in task efficiency across motor catalog usage
+38%
higher user completion rate in custom motor design flow
+61%
rise in user satisfaction based on onboarding surveys
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Design Process Overview
Strategy & Discovery
1 week
UX Architecture
2 week
Visual Design
3 week
Prototyping & Delivery
4 week
Strategy & Discovery
1-2 week
Product Discovery
Explored the ECM platform’s technical structure, motor selection logic, and key manufacturing constraints.
Strategy & Discovery
1-2 week
UX Mapping
Mapped user journeys from motor search to custom design creation. Focused on simplifying complex flows for both engineers and non-tech users.
UX Architecture
3-4 week
Wireframing & UX Validation
Created low-fidelity wireframes and validated experience logic through iterative reviews and stakeholder feedback.
Visual Design
2-4 week
UI Design System
Developed a consistent UI system—typography, spacing, inputs, tables—designed to balance technical clarity with SaaS-style simplicity.
Prototyping & Delivery
3-4 week
High-Fidelity Mockups & Delivery
Finalized visual mockups and interactive flows for key modules (search, catalog, custom motor design). Delivered ready-to-dev screens.
The design, prototyping, and low-code implementation exceeded what we were even hoping for!
Angela Vellante
Technical Project Mgr - ECM - PCB Stator
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ECM Platform Overview
The ECM PrintStator platform enables engineers and product teams to quickly configure, optimize, and generate high-efficiency PCB stator motor designs. With built-in design logic, performance simulation, and a comprehensive motor library, the tool eliminates guesswork and accelerates development.
Key product features:
- Search and filter optimal motors by speed, power, and torque
- Review real-time motor specs and performance parameters
- Instantly access motor configuration results based on live inputs
- Streamline workflows from motor search to design handoff
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Effortless design management — users can track, control, and iterate motor designs with full visibility from concept to approval.
Full design history
Access every design version, track status, and revisit past iterations with ease.
Status-based workflow
Instant access to breakdowns of on-time, in-transit, late, and rejected shipments — to quickly identify pain points and optimize operations.
Configurable columns
Sort, filter, and analyze motor specs like speed, power, and torque in one unified table.
Create or iterate with one click
Launch a new design or edit existing ones directly from the dashboard — no extra clicks needed.
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The result is a seamless design system that empowers engineers and product teams to move faster — with clarity, consistency, and confidence.
From search to design approval, every step supports performance, precision, and scale.
